Mathias Minner спросил 4 месяца назад
Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to «buy online, pick up in stores». This is a change in the way people shop that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
There’s no doubt that retail sales online have increased dramatically in the UK over recent years. According to the 2023 statistics, the B2C market for online shopping is expected to reach almost $120 billion next year. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as consumers increasingly shop online.
With this in mind, it’s important for both omni channel and pureplay retailers to know what motivates customers to purchase online. To assist you in this, we’ve put together an assortment of sales figures and statistics that are both eye-opening and informative.
Fashion is the most sought-after retail industry in the UK, vimeo.com accounting for 28 percent of all e-commerce sales. This is likely due to the wider range of products accessible and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of all online sales. This is likely due to the constant need for new gadgets and the need to keep up with most recent technology. Online sales of hobbies and leisure products make up 15% of all online sales.
When asked about the factors that drive customers to shop online 57 percent of UK consumers cited convenience as the primary reason. This is followed by 48% who pointed to price comparison, and 37% who said they were looking for special discounts or offers. These findings suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. Nearly half of UK people aged 65 and older have made a purchase online in the last year. With a wide range of payment methods available customers can also decide the time and date they would like their goods to be delivered.
While there are many reasons for online shoppers to shop among them, the most popular include convenience price, availability, and price. In fact, 57% of online shoppers mention convenience as the primary motive behind their shopping. In addition, 48% mentioned lower prices as another benefit, while 37% mentioned a wider range of options as well.
The habits of online shopping among UK customers are also becoming increasingly eco-conscious. For instance 79 percent of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They could decide to take action if their purchases are not packaged in a sustainable green manner.
Certain consumers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For example 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer who has their size information saved. This lets them skip the return process, and get what they need faster.
It is interesting to know that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slower delivery time and understand the length of time it takes to receive an item in the mail.
3. Online shopping in the UK by the age group
Shopping online in the UK is a very popular pastime for a lot of people. Accessories and clothing are the most popular purchases, followed by groceries, and entertainment such as movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Comparisons of prices and products are also feasible when making these purchases.
It is crucial to understand that online shoppers are very diverse, which makes it essential for ecommerce businesses to understand the demographics their customers are looking for when purchasing products. It is also important to understand how much time each group of shoppers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is because this age group is time-poor and will use multiple devices to complete online tasks.
The older generation on the other hand tend to have more shrewd buying habits and are less influenced by online advertising. They are also more likely to visit stores on the high street to feel and Motorcraft Oem Spark Plug see products before making purchases. But this doesn’t mean that they will not buy online due to the convenience and ease of online shopping is attractive to them.
Another interesting factor to consider when it concerns online shopping is that older generation is more likely to demand and expect free delivery on all of their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Furthermore, as many as 61% of those over 55 say that they will add more items to their cart in order to get the threshold of free delivery.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to purchase goods on the internet. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to shop for fashion, health and beauty, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of customers were looking for brands that backed and were in close contact with their local community.
Shoes and clothing are among the most requested items for online shopping in the UK. In fact, 62% of female British online shoppers purchased these items in the year 2020. However, online sales aren’t restricted to clothing, with a variety of other items available, such as kitchenware, jewellery, and sports goods.
Online shopping has become more popular for finding the most affordable deals. In fact, some analysts have predicted that online sales will account for almost 1/3 of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping while others are flourishing. In particular the online market is booming for health, fashion, beauty gardening, home and garden as well as consumer electronic.
In the future, online shopping for these items is expected to continue to grow. With the number of people who have access to the internet continuing to increase, it is anticipated that customers will opt for online shopping in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European online marketplaces. When it comes to online shopping the customers of the UK are influenced by price, convenience, and the wide variety of products. These factors make it a great spot for retailers who wish to improve their web presence and offer a seamless shopping experience.
During the COVID-19 epidemic, online sales grew significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued after the outbreak as consumers continue to buy online as an alternative.
Shopping online is a significant component of UK retail, and certain estimates suggest that it could comprise three-quarters of retail sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advancements.
In the UK, 57% of online shoppers mention convenience as the primary reason for them to shop online. The 48 percent who claim it’s easier to find bargains and special offers and the 37% who claim that there’s a greater selection of products online are closely behind. In Europe, a higher proportion of shoppers mention lower prices as a major reason for them to buy online.
Consumers are also open to trying new brands and products when they shop online. Nearly 25% of shoppers online have bought items they’ve never seen in a store previously, and a majority are willing to test new products when shopping on the marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have made use of this option during the last year.
A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. A majority of online buyers (59%) go through the return policy of the retailer prior to buying, and more than half expect the retailer to arrange and pay Therapeutic Ice Pack For Knee return shipping.